A Practical Guide to Choosing the Right Business Partner and Establishing Essential Legal Protections Before Starting a Business

Avoid costly disputes.Start your partnership the right way.

AUTHOR

Bobby Jackson, MHA

Author • Business Strategist • Entrepreneur • Cofounder

Too many great ideas fail because the partnership falls apart.

This book shows you how to protect your business before it’s even off the ground.

about the book

Launching a business with a partner?

You need more than trust—you need a strategy.

Survive Your Business Partner is your no-fluff roadmap to choosing the right partner, structuring legal protections, and avoiding the traps that derail so many promising ventures.

It’s written for entrepreneurs who are ready to start strong—with clarity, alignment, and safeguards in place.

From evaluating cofounders to drafting founder agreements, negotiating equity splits to setting expectations—you’ll get actionable advice and real-world examples that make the complex simple.

Inside, You’ll Learn How To:

“You don’t need to be a lawyer to protect yourself. But you do need a plan. That’s what this book gives you.”

Whether you’re launching a startup, joining forces with a friend, or bringing on a new partner to scale—read this book first.

What’s Inside

Table of Contents

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Barnes & Noble Hardcover and Paperback

Blackwell’s (United Kingdom) Hardcover and Paperback

iUniverse Hardcover, Paperback, and eBook

Apple Hardcover, Paperback, and eBook

About the Author

Bobby Jackson, MHA

Founder • Fractional CEO/COO • Speaker • Entrepreneur

With over 20 years of experience spanning startups, Fortune 500 companies, and founder-led businesses, Bobby Jackson knows what it takes to build (and protect) strong partnerships.

As a cofounder and fractional executive, he’s been on the front lines—negotiating agreements, resolving partner conflicts, and helping companies scale through clarity and alignment.

"Partnerships can be your biggest asset or your fastest downfall. I’ve seen both. This book is about helping you make better decisions before it’s too late."
Bobby works with founders across industries to set the legal and strategic foundations that prevent costly missteps. He’s passionate about helping entrepreneurs launch businesses that last—and avoid the partnership pitfalls that derail so many.
Based in Houston, TX and Maui, HI.

Available for virtual and in-person speaking.

Speaking & Consultations

Looking for a speaker, coach, or strategic partner?

Bobby brings real talk, real tools, and real experience to audiences and teams that need clarity around partnerships.

Speaking Topics Include:

Bobby delivers virtual or in-person keynotes, team workshops, and founder coaching.
Prefer a one-on-one consultation to talk through your unique partnership situation?

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Contact

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